CITI | AMERICAN AIR

The Moynihan Train Hall is one of the busiest transit facilities in New York. Hosting more than 600,000 passengers each day. It is the epicenter connecting more than 5 major train stations.

We were tasked with using our existing Citi/American Air Campaign and adapting it for a Moynihan Hall takeover. The objective was getting daily commuters to desire traveling to a place slightly more adventurous with Citi and American Airlines.